The Outside-in Read · Sample
118 expansion candidates. Start with the 22 closest to home.
A healthcare software company at a growth reset. The question: where should the next growth push go?
Grow inside current customer systems first. Review the 22 before funding a broad new-customer push.
Built from public information. No data room.
health systems on the company's public customer list
other hospitals in those systems pass the volume screen
in states where the company already has reference sites
thought leaders with public ties to its reference sites
Why this move. Public references cover only part of these 7 systems. Test the room inside them first.
12 thought leaders overlap with 19 of 61 public references. Test there first.
Shared stage. Shared system.
- Clinical leader AAt a public reference site
- Co-presented at a national meeting
- Thought leader BTies to three reference sites
- Same-system context
- 1 expansion candidateIn the first 22
Confirm current roles and an introduction path.
Commercial lead and account owners confirm coverage and rank the 22. Three questions set the order:
- Which of the 22 have a need you can name today?
- Which of these relationships are active, and who owns them?
- Who makes the first approach, to whom, and why?
Existing coverage, a satisfied incumbent, closed purchasing or limited delivery capacity in those systems. If any of those holds, we move the effort to the next-strongest opportunity.
Decision briefPriority opportunitiesRelationship mapWorking review
One company. One decision. Scope and fee agreed in writing before work starts.
Sample built from public information. Names and details changed. Candidates are a research screen, not qualified pipeline. Ties and overlaps are public context, not confirmed access or introductions.
AlphaAlign · alphaalign.ai · Sample Outside-in Read. Public information. Names and details changed.